Khaby Lame, the creator with the most followers on TikTok, has been appointed

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as the worldwide brand ambassador by cryptocurrency exchange Binance.

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Khabi Lam has joined Binance to help dispel misconceptions about cryptocurrencies and Web3, 

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which is being hailed as the next generation of the Internet. 

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Binance is the largest cryptocurrency exchange in terms of trading volume.

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According to James Rothwell, Global Vice President of Marketing at Binance, 

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Web3 has a lot of nuances and is the subject of a lot of propaganda.

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“Having Khabi on board to help dispel some of the stereotypes surrounding 

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this place was a natural match,” he continued. "Khabi is one of the world's most captivating creators and a cultural icon.

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Lamm claimed that Binance's goals closely matched his own, which is to simplify complex ideas.

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He said "I treat my fans like family, and I'm always looking for projects that interest me and stuff to share with them".

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