The first two countries in Europe to ban Google Analytics were France and Austria.

Credit : Social Media

Unless Google revises its approach to its data collection technologies, more countries are

projected to join the bandwagon to tighten data protection and security standards across Europe.

Credit : Social Media

The Italian government's ban comes after a thorough investigation launched in August 2020 in response

to a supervisory authority complaint about data transfer. In response to the complaint a task force of

several European regulatory authorities was formed, created by the European Center for Digital Rights.

Italian authorities came to the conclusion that Google Analytics collects information on the browser,

operating system, screen resolution, language chosen, date and time of page viewing,

Credit : Social Media

as well as the device's IP address. Then, this information is passed on to US-based services.

Credit : Social Media

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